Depending on how you interact with us, we may collect:

• Identity information: name, title and account details.
• Contact information: billing and delivery addresses, email and telephone number.
• Order information: products, options, measurements, delivery instructions, payments, refunds, warranties and claims.
• Payment information: payment method, transaction status and limited references. Providers process full financial details securely.
• Communications: emails, forms, reviews, surveys and notes or recordings of calls where used.
• Technical information: IP address, browser, device, cookie identifiers, site activity and consent choices.
• Marketing preferences: subscriptions, opt-outs, interests and campaign responses.
• Service information: access restrictions, delivery evidence and product, property, fault or claim media.

Please do not send unnecessary sensitive information. Information about a health condition, disability or vulnerability voluntarily provided to adapt our service is used only where necessary with an appropriate basis and protection.

Most information comes directly from you when you browse, create an account, order, contact us, visit the showroom, enter a promotion, request samples or make a claim.

We may also receive information from payment and finance providers; delivery, installation and repair partners; Castelan; Shopify and website services; fraud-prevention services; social platforms; or somebody acting for you.

Where we rely on legitimate interests, we consider necessity, proportionality and your reasonable expectations. You may object to this processing.

We share only information reasonably needed with relevant recipients, which may include:

• Shopify and website, checkout, hosting and account providers;
• card processors, PayPal, Klarna, Clearpay, DivideBuy/Zopa and fraud-prevention providers;
• couriers, installers, warehouses, suppliers and authorised repairers;
• Castelan and warranty, insurance or claims organisations;
• communications, analytics, advertising and service providers where permitted;
• professional advisers, regulators, courts and authorities; and
• parties to a genuine business sale or restructuring under confidentiality.

We do not sell personal information. Some finance providers and insurers act as separate controllers under their own notices.

If you choose finance or deferred payment, the provider may collect information for eligibility, fraud checks and administration. Klarna, Clearpay and DivideBuy/Zopa may use automated decisions or profiling and act independently under their own privacy notices. TV Bed cannot access their full scoring or overturn their decision.

We may market to you with consent or where law permits contact with an existing customer about similar services. Every marketing email contains an unsubscribe option.

You can withdraw consent or object at any time through an email unsubscribe link, available account or cookie settings, or by emailing us. This does not stop essential order, delivery, safety, warranty or service messages. We may retain a suppression record to honour your choice.

You have an absolute right to object to direct marketing.

Our site uses cookies, pixels, tags and local storage for essential operation, preferences, analytics and marketing.

• Strictly necessary: security, checkout, basket, account, fraud prevention and privacy choices.
• Preferences: remembered settings and convenience.
• Analytics: visits, navigation and performance.
• Marketing: advertising measurement and relevance.

Where consent is required, optional technologies should not activate until allowed. Use the cookie banner or privacy control to accept, reject or change categories. Browser blocking may stop essential site functions working correctly.

Some providers may process information outside the UK. Where required, we use an adequacy regulation, UK International Data Transfer Agreement, UK Addendum, appropriate contractual and security safeguards, or another lawful mechanism.

• Orders and financial records: normally up to six years after the transaction or relationship, longer where legally required.
• Warranty, service and complaint records: for the relevant cover and a reasonable period afterwards.
• Marketing records: while subscribed; opt-outs may remain on a suppression list.
• Cookie and analytics data: according to the relevant technology or consent tool.
• Unsuccessful enquiries: deleted or anonymised when no longer needed, subject to legitimate and legal needs.

We use proportionate technical and organisational protections including access controls, secure providers, staff procedures, account protections and contracts. No internet system is risk-free. We investigate personal-data breaches and notify people and regulators where law requires.

Rights are not absolute and exemptions may apply. There is normally no charge. We aim to respond within one month after receiving the request and reasonable identity verification. Email with “Privacy Request” in the subject line.

Email us with “Data Protection Complaint” in the subject line or write to our registered address. We will acknowledge a complaint within 30 days and investigate without unjustifiable delay.

You may also complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint or on 0303 123 1113.

Our products and finance services are intended for adults. We do not knowingly collect children’s data for accounts, orders or marketing. Contact us if you believe a child has supplied information without authority.

External organisations control their own processing and privacy notices once you leave our site.

We may update this notice when services, providers or legal duties change. The latest version and update date will appear here. Where required, we will draw attention to a material new use before it begins.